Research on consumers’ intended usage of cold chain logistics service through fresh-food apps based on the structural equations model
| Autor: | Mengze Zhang, Michal Fabus, Yizhou Zhang |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2024 |
| Předmět: | |
| Zdroj: | Business: Theory and Practice, Vol 25, Iss 1 (2024) |
| Druh dokumentu: | article |
| ISSN: | 1648-0627 1822-4202 |
| DOI: | 10.3846/btp.2024.15774 |
| Popis: | By expanding the theory of planned behavior with Structural Equation Modeling, the objective of the study is to investigate consumer behaviors in the purchasing of fresh food through fresh-food apps and cold chain logistics services usage in Shanghai and Beijing, China. The results showed that the usefulness of the fresh-food apps has a positive impact on consumers’ attitudes to enjoying apps’ cold chain logistics services. However, the ease of use of apps has never had a positive impact on consumers’ attitudes towards enjoying cold chain logistics services. Furthermore, consumers’ attitudes, perceived behavioral control and subjective norm have a positive impact on their intention to use cold chain logistics services via fresh food apps. Findings confirmed that attitude plays a part of mediating role in usefulness and behavioral intention. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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