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Understanding Nonprofit Work: A Communication Perspective is an essential read for scholars, practitioners, and policymakers who are interested in the doing or practice of the nonprofit beyond the more abstract economic sector or discrete organization(s) that take on the nonprofit label. Matthew Koschmann and Matthew Sanders (2020) draw on their extensive research and the growing body of scholarship on communication and nonprofit organizations to advocate for a distinct communication perspective on nonprofit work as a new lens to examine everyday nonprofit practices and problems and to provide a way of “thinking communicatively” that can create positive, productive and impactful outcomes in nonprofit work (p. ix). |
