Acceptability and Efficacy of the SMARxT Media Literacy Education Program to Counter Pharmaceutical Marketing Influences among Medical Trainees
| Autor: | Jason Colditz, Ariel Shensa, Amy Kennedy, Michelle Woods, Jaime Sidani, Brian Primack |
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| Jazyk: | angličtina |
| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Interdisciplinary Journal of Virtual Learning in Medical Sciences, Vol 13, Iss 3, Pp 213-220 (2022) |
| Druh dokumentu: | article |
| ISSN: | 2476-7263 2476-7271 |
| DOI: | 10.30476/ijvlms.2022.95137.1151 |
| Popis: | Background: Evidence-based prescribing (EBP) results in decreased morbidity and reduces medical costs. However, pharmaceutical marketing influences medication requests and prescribing habits, which can detract from EBP. Media literacy, which teaches critical thinking, is a promising approach for buffering marketing influences and encouraging EBP. The authors developed the “SMARxT” media literacy education program around marketing influences on EBP decision-making. The program consisted of six videos and knowledge assessments that were delivered as an online educational intervention through the Qualtrics platform.Methods: In 2017, we assessed program feasibility, acceptability, and efficacy of enhancing knowledge among resident physicians at the University of Pittsburgh. Resident physicians (n=73) responded to pretest items assessing prior knowledge, viewed six SMARxT videos, and responded to post-test items. A 6-month follow-up test was completed to quantitatively assess sustained changes in knowledge and to qualitatively assess summative feedback about the program (n=54). Test scores were assessed from pre- to post-test and from pretest to follow-up using paired-sample t-tests. Qualitative results were synthesized through content analysis.Results: Proportion of correct knowledge responses increased from pre-test to immediate post-test (31% to 64%, P |
| Databáze: | Directory of Open Access Journals |
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