Efforts to Improve Bank Marketing Performance

Autor:	Paulus Wardoyo, Endang Rusdianti
Jazyk:	English<br />Indonesian
Rok vydání:	2019
Předmět:	index numbers satisfaction customer retention internet banking Economic history and conditions HC10-1085 Economic theory. Demography HB1-3840
Zdroj:	Integrated Journal of Business and Economics, Vol 3, Iss 3, Pp 268-278 (2019)
Druh dokumentu:	article
ISSN:	2549-5933 2549-3280
DOI:	10.33019/ijbe.v3i3.190
Popis:	This study aims to build and analyze research models that can be used to improve bank marketing performance. The population is 165 people, while the sampling technique used is purposive sampling and a sample of 135 respondents was obtained. This study uses four variables, namely satisfaction, customer retention, internet banking service quality, and marketing performance. Descriptive analysis was carried out using index numbers, completion of inferential statistics was carried out with the help of Smart software PLS version 2.0. The four hypotheses used in this study were all accepted. To improve marketing performance, management must first be able to build good relationships with its customers. Relationships must be long-term oriented and mutually beneficial.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/4da8b2a0611b460d90098dcd406f3d06 Zobrazit plný text záznamu View record in DOAJ