EMPLOYEE UNDERSTANDING OF ARTIFICIAL INTELLIGENCE: A PRELIMINARY STUDY IN INDONESIA FINANCIAL SECTOR INDUSTRY

Autor:	Hayu Prabowo, Nuri Wulandari, Siska Wulandari
Jazyk:	angličtina
Rok vydání:	2023
Předmět:	artificial intelligence marketing knowledge management financial industry banking fintech Business HF5001-6182 Economics as a science HB71-74
Zdroj:	Studies and Scientific Researches: Economics Edition, Vol 0, Iss 38 (2023)
Druh dokumentu:	article
ISSN:	2066-561X 2344-1321
Popis:	The emergence of artificial intelligence (AI) in the financial services industry is driven by increased demand for financial regulation, the need for profitability, and competition between companies. Despite the heightened importance of this new technology, there has been a gap in knowledge regarding the use of AI in financial services. This study aims to provide preliminary research to explore the level of understanding of middle level managers in the context of artificial intelligence usage in marketing activities. The sample is 11 managers from banking, fintech and other financial sectors. The findings provide guidance for organizations in terms of usage and knowledge of AI in the sector.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/4b298d53a3eb4bc590f9e1c211696558 Zobrazit plný text záznamu View record in DOAJ