Is your budget your guide? The willingness to pay for a more sustainable experience in Jericoacoara
| Autor: | Laís Vieira Castro Oliveira, Cláudia Buhamra Abreu Romero, Clayton Robson Moreira da Silva, Raimundo Eduardo Silveira Fontenele |
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| Jazyk: | English<br />Spanish; Castilian<br />Portuguese |
| Rok vydání: | 2023 |
| Předmět: | |
| Zdroj: | Contextus, Vol 21 (2023) |
| Druh dokumentu: | article |
| ISSN: | 1678-2089 2178-9258 |
| DOI: | 10.19094/contextus.2023.83151 |
| Popis: | This study seeks to evaluate the willingness of tourists to pay for a more sustainable experience in Jericoacoara, Ceará in Brazil. It consists of a survey of 386 tourists. The data was collected from an online questionnaire administered on location. We used the Contingent Valuation Method (CVM), a descriptive method of analysis, and multiple linear regressions. The results indicate that, on average, tourists are willing to pay R$8,51 in addition to the Sustainable Tourism Fee charged by the Municipality of Jijoca de Jericoacoara (28.4% more). We identified that the variables age, income and dependents influenced their Willingness to Pay (WTP). |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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