INFLUENCE FACTORS FOR STORE FORMAT CHOICE IN THE APPAREL AND FOOTWEAR MARKET
| Autor: | Ioana - Nicoleta Abrudan |
|---|---|
| Jazyk: | English<br />French |
| Rok vydání: | 2016 |
| Předmět: |
this topic has been hardly approached. This study investigates the buying habits of apparel and footwear
as well as the factors related to the purchase decision from a particular store format. Factors considered are both socio-demographic (education occupation net income per family member size of discretionary income household (family) size number of cars owned and shopping motivation. A quantitative research has been conducted using a sample of 642 urban buyers retail format choice apparel and footwear shopping motivations demographic variables Business HF5001-6182 |
| Zdroj: | Management & Marketing, Vol XIV, Iss 1, Pp 79-90 (2016) |
| Druh dokumentu: | article |
| ISSN: | 1841-2416 |
| Popis: | The choice of retail formats has been a highly debated topic in international academic literature for a long time. In Romania, this topic has been hardly approached. This study investigates the buying habits of apparel and footwear, as well as the factors related to the purchase decision from a particular store format. Factors considered are both socio-demographic (education, occupation, net income per family member, size of discretionary income, household (family) size, number of cars owned and shopping motivation. A quantitative research has been conducted using a sample of 642 urban buyers, in the second largest city in Romania. The results indicate that factors showing correlation with the frequency of purchases vary by the retail format. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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