Marketing Recommender Systems: A New Approach in Digital Economy

Autor:	Loredana MOCEAN, Ciprian Marcel POP
Jazyk:	English<br />Romanian; Moldavian; Moldovan
Rok vydání:	2012
Předmět:	Marketing Recommender Systems Information Systems Database Consumer Environment Computer engineering. Computer hardware TK7885-7895 Bibliography. Library science. Information resources
Zdroj:	Informatică economică, Vol 16, Iss 4, Pp 142-149 (2012)
Druh dokumentu:	article
ISSN:	1453-1305 1842-8088
Popis:	Marketing information systems are those systems which make the gathering, processing, selection, storage, transmission and display of coordinated and continuous internal and external information. Includes systematic and formal methods used for managing all of an organization's information market. Recommendation systems are those systems that are widely used in online systems to suggest items that users might find interesting. These recommendations are generated using in particular two techniques: content-based and collaborative filtering. This paper aims to define a new system, namely Marketing Recommender System, a system that serves marketing and uses techniques and methods of the digital economy.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/37e195fc000e4141be2c1dfd79f864a7 Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF