Hashtag Functions in Modern Russian Advertising (Based on the Advertisement Material from the Social Network Instagram)
| Autor: | Julia S. Navoloka |
|---|---|
| Jazyk: | English<br />Russian |
| Rok vydání: | 2017 |
| Předmět: | |
| Zdroj: | Izvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki, Vol 2017, Iss 4, Pp 145-153 (2017) |
| Druh dokumentu: | article |
| ISSN: | 1995-0640 2312-1343 |
| DOI: | 10.23683/1995-0640-2017-4-145-153 |
| Popis: | This article is devoted to the identification and consideration of the function of hashtags in the social network Instagram. Together with the media component, the hashtag-text is an advertising creolized text, which is a full-fledged information tool, and serves to attract the attention of the target audience. Most hashtag-texts are devoted to advertising goods and services for women. This is due to the fact that women are more likely to believe in advertising and therefore respond more often to it. To transfer important and relevant information in such advertising, a minimum amount of language material is used, often represented by hybrid hashtag texts, which allows the audience to adequately perceive information. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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