Do corporate social responsibility activities enhance customer satisfaction and customer loyalty? Evidence from the Saudi banking sector

Autor:	Shumookh Abdul Aziz Al-Ghamdi, Nada Saleh Badawi
Jazyk:	angličtina
Rok vydání:	2019
Předmět:	corporate social responsibility (csr) customer satisfaction customer loyalty Business HF5001-6182 Management. Industrial management HD28-70
Zdroj:	Cogent Business & Management, Vol 6, Iss 1 (2019)
Druh dokumentu:	article
ISSN:	2331-1975 23311975
DOI:	10.1080/23311975.2019.1662932
Popis:	This study examines the influence of corporate social responsibility activities on customer satisfaction and loyalty in the Saudi banking sector. The quantitative method was adopted by conducting a web-based survey via e-mail and social media platforms. A convenience sample of 624 banking customers in Saudi Arabia was withdrawn. Pearson’s Correlation Coefficients were generated, using statistical analyse software (SPSS 20), to test the study hypotheses. The empirical Findings of this study show that corporate social responsibility activities have a strong and positive impact on customer satisfaction and loyalty. It was also found that customer satisfaction is linked positively to customer loyalty. Findings from this paper are of importance for bank managers and directors when developing effective strategies.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/341d99be4db44ffe87b2498f31f33d02 Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF Plný text ve formátu HTML
Nepřihlášeným uživatelům se plný text nezobrazuje	K zobrazení výsledku je třeba se přihlásit.