Editorial – Theory building in marketing: rationalizing South Asian perspective
| Autor: | N.J. Dewasiri, Sudhir Rana, Muhammad Kashif |
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| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | South Asian Journal of Marketing, Vol 2, Iss 1, Pp 1-4 (2021) |
| Druh dokumentu: | article |
| ISSN: | 2719-2377 2738-2486 |
| DOI: | 10.1108/SAJM-03-2021-071/full/pdf?title=editorial-theory-building-in-marketing-rationalizing-south-asian-perspective |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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