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The sharing economy is an economic model defined as a peer-to-peer (P2P) based activity of acquiring, providing, or sharing access to goods and services that is often facilitated by a community-based on-line platform. Fashion-renting platform is one of the sharing economy platforms that are currently developing. The development of a fashion-renting platform is expected to be an alternative solution to meet the fashion needs of consumers in Indonesia. The purpose of this study is to identify the factors that influence the intention to use fashion-renting platform. This study combines TAM and IS Success model to identify the relationship and influence between variables. A total of 173 respondents have filled out an online questionnaire distributed through several media with the criteria of the female population in the Greater Jakarta area who have never used a fashion rental platform. The endogenous variable (Z) in this study is the intention to use or intention to use. The intervening variable (Y) in this study includes user satisfaction (US) and consumer attitude (ATT). The exogenous variable (X) in this study includes information quality (IQ), system quality (SQ), perceived usefulness (PU) and perceived ease of use. The results showed that the latent variable system quality has no significant effect on user satisfaction while the latent variable information quality has a significant effect on user satisfaction. The latent variables, perceived usefulness and perceived ease of use, both have a significant effect on attitude, this means that if the consumer's perception of the benefits and convenience of using a fashion-renting platform is good, then this will have a positive impact on the user's attitude. In addition, the latent variable, perceived ease of use also has a significant effect on perceived usefulness. Then the latent variables, perceived usefulness and user satisfaction, both have no significant effect on intention to use, while the attitude variable has a significant effect on intention to use. |
