'Attractive' Adverbials as an Expressive Syntax Method in Copyright
| Autor: | Irina A. Zubkova |
|---|---|
| Jazyk: | English<br />Russian |
| Rok vydání: | 2020 |
| Předmět: | |
| Zdroj: | Izvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki, Vol 2020, Iss 1, Pp 103-110 (2020) |
| Druh dokumentu: | article |
| ISSN: | 1995-0640 2312-1343 |
| DOI: | 10.18522/1995-0640-2020-1-103-110 |
| Popis: | In the framework of modern linguistics, the problem of identifying the stylistic, structural-semantic and communicative-pragmatic aspects of the study of the linguistic components of copywriting is discussed. The subject of the study is the «attractive» for the target audience adverbial modifier of manner, a distinctive feature of which is the mechanism of advertising influence on the recipient and the expression of creative strategies of a professional copywriter. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
|