Online Advertising of Education Services as Sociocultural Dialog of Russian Linguistic Culture

Autor:	Anastasia V. Proskurina, Tatiana E. Tsimbalova
Jazyk:	English<br />Russian
Rok vydání:	2022
Předmět:	advertisement foreign language learning linguistic culture internet communication site communicative space dialogue values world-modeling Philology. Linguistics P1-1091 Social Sciences
Zdroj:	Виртуальная коммуникация и социальные сети, Vol 1, Iss 2, Pp 96-103 (2022)
Druh dokumentu:	article
ISSN:	2782-4799 2782-4802
Popis:	The article deals with RuNet advertising of foreign language training from the point of linguistic culture and communication theory. Online advertising is a nationally-specific semiotic phenomenon. Language training ads can be analyzed both as a form of dialog communication and as a fragment of the national worldview. The analysis of foreign language schools’ sites revealed the organization principles behind their communicative environment, cognitive semantics, and culturally valuable content. The article introduces the mechanism of verbal and non-verbal coding that provides communication efficiency in these linguacultural conditions.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/d239dd17e1514905807e7afbd4d46a9a Zobrazit plný text záznamu View record in DOAJ