The Effect of Customer Relationship Management Capabilities on Organizational Performance
| Autor: | ياسر عادل محمود الخفاجي, سماء علي الزبيدي |
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| Jazyk: | Arabic<br />English |
| Rok vydání: | 2024 |
| Předmět: | |
| Zdroj: | مجلة الغري للعلوم الاقتصادية والادارية, Vol 20, Iss 2 (2024) |
| Druh dokumentu: | article |
| ISSN: | 3006-1911 3006-192X |
| DOI: | 10.36325/ghjec.v20i2.15163 |
| Popis: | This study aims to know the nature of the relationship and the extent of the impact of customer relationship management through three dimensions: relationship orientation, configuration, and customer information - on organizational performance, the level of which was identified through three indicators: efficiency, growth, and profit. This relationship was tested in ten famous beauty centers in the city of Baghdad. A random sample of (187) individuals working in these centers was selected. A questionnaire was distributed with specific items for the individual to answer according to a five-point Likert scale. The statistical programs SPSS V.23 and AMOS V.23 were used to extract the results. After presenting and analyzing the results, the study concluded that there was a positive effect of customer relationship management on organizational performance, in addition, the greatest effect of customer relationship management was on profit, while the minimum effect was on efficiency. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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