| Autor: |
Jia Chen, Haomin Wang, Xiangrui Chao |
| Jazyk: |
angličtina |
| Rok vydání: |
2022 |
| Předmět: |
|
| Zdroj: |
Frontiers in Psychology, Vol 13 (2022) |
| Druh dokumentu: |
article |
| ISSN: |
1664-1078 |
| DOI: |
10.3389/fpsyg.2022.1003242 |
| Popis: |
Social media platforms have become an important tool for travel advertisement. This study constructs the bounded confidence model to build an improved cross-platform competitive travel advertising information dissemination model based on open and closed social media platforms. Moreover, this study examines the evolution process of group opinions in cross-platform information dissemination with simulation experiments. Results reveal that based on strong relationships, the closed social media platform opinion leaders better guide in competitive travel advertising and can bring more potential consumers to follow. However, being an opinion leader on an open social media platform will not result in more consumer following. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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