Studying of features of information exchange of participants of the pharmaceutical market
| Autor: | E I Gribkova, G A Galkina, T P Lagutkina |
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| Jazyk: | English<br />Russian |
| Rok vydání: | 2013 |
| Předmět: | |
| Zdroj: | RUDN Journal of Medicine, Vol 0, Iss S6, Pp 30-35 (2013) |
| Druh dokumentu: | article |
| ISSN: | 2313-0245 2313-0261 |
| Popis: | Qualitatively provided information and correctly chosen means commodity information have positive impact on process of decision-making on purchase by the visitor of a drugstore. For effective modeling of this process it is necessary to consider motives of the address to a drugstore, target audience, the purpose of providing commodity information. Development of models of consecutive behavior helps to increase quality of the pharmaceutical help and competitiveness of the pharmaceutical organization. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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