| Autor: |
Dominik J. Leiner, Maximilian Lechner, Luisa Fröbel, Isabell Gonzalo |
| Jazyk: |
German<br />English |
| Rok vydání: |
2024 |
| Předmět: |
|
| Zdroj: |
Studies in Communication, Media, Vol 13, Iss 3, Pp 261-291 (2024) |
| Druh dokumentu: |
article |
| ISSN: |
2192-4007 |
| DOI: |
10.5771/2192-4007-2024-3-261 |
| Popis: |
The diffusion of innovation (DOI) literature and the uses-and-gratifications approach (UGA) meet in the people’s beliefs and expectations. We explore the users’ and non-users’ beliefs about streaming television (SVoD). A survey about Netflix, Amazon Prime Video, and Disney+ reveals substantial differences in the mental representations of users and non-users. Nonetheless, the aspects that support the decision to adopt streaming television, or to cancel a subscription, are very similar. While there are relevant beliefs beyond traditional gratifications, its most influential aspect is still anticipated entertainment gratification. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
|
