Word selection affects perceptions of synthetic biology

Autor: Tonidandel Scott, Bye-Nagel Kyri, Snell Sam, Pearson Brianna, Heyer Laurie J, Campbell A Malcolm
Jazyk: angličtina
Rok vydání: 2011
Předmět:
Zdroj: Journal of Biological Engineering, Vol 5, Iss 1, p 9 (2011)
Druh dokumentu: article
ISSN: 1754-1611
DOI: 10.1186/1754-1611-5-9
Popis: Abstract Members of the synthetic biology community have discussed the significance of word selection when describing synthetic biology to the general public. In particular, many leaders proposed the word "create" was laden with negative connotations. We found that word choice and framing does affect public perception of synthetic biology. In a controlled experiment, participants perceived synthetic biology more negatively when "create" was used to describe the field compared to "construct" (p = 0.008). Contrary to popular opinion among synthetic biologists, however, low religiosity individuals were more influenced negatively by the framing manipulation than high religiosity people. Our results suggest that synthetic biologists directly influence public perception of their field through avoidance of the word "create".
Databáze: Directory of Open Access Journals