| Autor: |
Wu Li, Yujie Dong, Zehang Xie, Qi Yao, Yu Tian |
| Jazyk: |
angličtina |
| Rok vydání: |
2024 |
| Předmět: |
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| Zdroj: |
Cyberpsychology: Journal of Psychosocial Research on Cyberpspace, Vol 18, Iss 5 (2024) |
| Druh dokumentu: |
article |
| ISSN: |
1802-7962 |
| Popis: |
Information-sharing behavior constitutes one of the key elements for the success of online charitable crowdfunding (OCC) projects, but it has received relatively limited academic attention so far. From a relational perspective, this study proposed a conceptual model to better understand the relationship between consciousness of social face, two types of impression management motivations, OCC information-sharing behavior, and perceived relational value. An online survey was conducted among 1,166 Internet users in China (47.2% were male; 70.8% fell within the age group of 18–35 years old). The finding showed that consciousness of social face was positively associated with information-sharing behavior through the positive mediation of promotion-focused impression management motivation and the negative mediation of prevention-focused impression management motivation. Furthermore, information-sharing behavior was positively associated with perceived relational value. This study sheds light on the impact of social face consciousness on prosocial information-sharing behavior through impression management motivations and offers practical implications concerning how to promote individuals’ OCC information sharing behavior on social media. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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