Application of the 4 Ps Marketing Mix by Micro and Small-Scale Traders in Kenya. Impact on Household Incomes
| Autor: | NGUGI, Daniel George, Mcharo, Mwamburi, Munge, Monica |
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| Zdroj: | Journal of Applied Economic Sciences (JAES). XV(69):654-664 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
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