THE IMPACT OF CORPORATE STRATEGIES FOR IMAGE RESTORATION ON CONSUMER TRUST IN CRISIS EVENTS: THE MODERATING ROLE OF PROSOCIAL MOTIVATION

Autor:	Lu, Jintao, Yang, Naiding, Ye, Jinfu, Zou, Linfeng, Mahmood, Nasir
Zdroj:	Revista de Cercetare şi Intervenţie Socială / Review of Research and Social Intervention. (54):75-95
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=520440 Zobrazit plný text záznamu