The Effect of Informative and Normative Role of Reference Groups on Consumers' Purchasing Intention through Online Grocery Applications

Autor:	Gürsoy, İpek
Zdroj:	İşletme Araştırmaları Dergisi / Journal of Business Research. 15(2):816-833
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=1135449 Zobrazit plný text záznamu