The Influence of Advertising at the Point-of-Purchase on Shoppers and Brands: An Empirical Study in Convenience Stores
| Autor: | Silveira, Paulo, Marreiros, Cristina |
|---|---|
| Zdroj: | Communication Today. 14(1):136-156 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
| Externí odkaz: |
|