THE EFFECTS OF MEDIA ON PUBLIC ATTITUDE DURING THE BRAND VALUE CRISIS: EVIDENCES FROM GRIGEO CASE
| Autor: | Kubiliūtė, Asta, Stravinskienė, Jurgita, Hopeniene, Rimante |
|---|---|
| Zdroj: | VADYBA / Journal of Management. 38(2):9-20 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
| Externí odkaz: |
|