REBRANDINGUL ŞI IMPACTUL ACESTEIA ASUPRA ACTIVITĂŢILOR BANCARE – STUDIU DE CAZ / REBRANDING AND ITS IMPACT ON BANKING ACTIVITIES – CASE STUDY

Autor: Kiss, Marta
Zdroj: Acta Marisiensis. Seria Oeconomica. 13(13):113-128
Databáze: Central and Eastern European Online Library (CEEOL)