The management of external marketing communication instruments in health care services

Autor:	Bobocea, L., Spiridon, S., Petrescu, L., Consuela Madalina Gheorghe, Purcarea, V. L.
Předmět:	Marketing of Health Services Communication BCG Matrix Humans SWOT analysis Original Articles health care services Gantt Diagram external marketing communication
Zdroj:	Europe PubMed Central Scopus-Elsevier Journal of Medicine and Life
Popis:	In order to become known and attract consumers, a health care organization has to develop suitable external communication campaigns. Consequently, management instruments are employed to effectively evaluate the success of a campaign. The BCG Matrix, SWOT analysis and the Gantt Diagram were used in this paper to ensure the consistency and accuracy of the external communication process at an empirical level.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=pmid_dedup__::f252632a99bfbdff1f05b2cc07ee1de7 http://europepmc.org/abstract/med/27453742 Zobrazit plný text záznamu