Is the hospital patient market receptive to incentives? Results of an attitude survey
| Autor: | K W, Rothe, A M, Turkomani |
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| Rok vydání: | 1990 |
| Předmět: | |
| Zdroj: | Journal of hospital marketing. 6(1) |
| ISSN: | 0883-7570 |
| Popis: | A survey was taken of attitudes towards offering five specific services, free of charge, as incentives to encourage patients to choose a hospital different from their current preference. 48.5% of those interviewed indicated incentives would influence their choice. Twenty-three percent would use incentives even when their physician recommends another hospital. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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