| Autor: |
M V, Botnaryuk, T N, Timchenko |
| Rok vydání: |
2021 |
| Předmět: |
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| Zdroj: |
Problemy sotsial'noi gigieny, zdravookhraneniia i istorii meditsiny. 30(2) |
| ISSN: |
0869-866X |
| Popis: |
The National Russian pharmaceutical market is exposed to strong impact of external environment therefore its transformation is inevitable. Yet, development of market is strategically important for Russia that requires permanent monitoring and timely development of normative documents and target programs focused on supporting of population social guarantees. The global digitization of all industries, including pharmaceutical revealed urgent necessity in shifting accents to area of internet-marketing and internet-trade while elaborating rules of realization of sales of medications. The economical and political actualities of further advancing of concept of import substitution, development of mechanisms of state support of all agents of pharmaceutic market and also strategy of pricing considering transition of trade process to digital rails. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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