| Autor: |
Boyd, Britta, Hollensen, Svend |
| Přispěvatelé: |
Van Gils, Anita, Matser, Ilse, Kotlar, Josip |
| Jazyk: |
angličtina |
| Rok vydání: |
2018 |
| Zdroj: |
Boyd, B & Hollensen, S 2018, Teaching Case Study: Danfoss in China : How family-owned Danfoss turned China into their second “home-market . in A Van Gils, I Matser & J Kotlar (eds), Ifera 2018 Conference Proceedings : Coping with Disruptions: Family Firm Continuity and Sustainablility in Times of Rapid Change . ifera, Zwolle, pp. 78, Ifera Conference 2018, Zwolle, Netherlands, 03/07/2018 . |
| Popis: |
Key Learning outcomes of the teaching case study about Danfoss and how China became their second “home-market” will be pointed out. After analysing and discussing of the case study graduate students should have a better understanding of the following:- The motives behind the choice of the following entry modes: Doing it yourself (represented by the organic growth of TRV - Thermostatic Radiator Valves business in China), Acquisition (represented by the Danfoss acquisition of the Holip drives business in China) and Joint Venture (represented by the Danfoss Sanhua JV in China).- Possibilities of increasing sales in a market, by increasing the total market (represented by the organic growth of TRV business in China).- The use of a single- or dual brand strategy in a new growth market (represented by the Danfoss acquisition of the Holip drives business in China).- The possibilities of complementing competences of two family businesses in a new growth market (represented by the Danfoss Sanhua JV in China).The teaching note at the end of the case provides four questions with further information on Danfoss and possible answers that the students should be able to discuss after reading the case study. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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