Autor:	Earp, S, Harrison, T, Hunter, A
Rok vydání:	1999
Popis:	This paper tracks the development of RM within the industrial and service marketing literature and investigates the relevance of RM to consumer marketing. In doing so a number of issues are revealed which question the appropriateness and applicability of RM to consumer markets.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=od______2295::8813484114be6f328789ff2b6ee04c2e http://www.manchester.ac.uk/escholar/uk-ac-man-scw:2n799 Zobrazit plný text záznamu