Checkmate to the competition in the metaverse:Nfts as innovative tools to win brand engagement through phygital luxury brand experiences
Autor: | Marta, Massi, Chiara, Piancatelli, Pellicelli, Anna Claudia |
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Jazyk: | angličtina |
Rok vydání: | 2022 |
Databáze: | OpenAIRE |
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