Radical Innovation for Sustainability: The Power of Strategy and Open Innovation
| Autor: | Steve Kennedy, Jan van den Ende, Gail Whiteman |
|---|---|
| Přispěvatelé: | Department of Business-Society Management, Department of Technology and Operations Management, Eco-Transformation |
| Jazyk: | angličtina |
| Rok vydání: | 2016 |
| Předmět: |
Strategy and Management
Geography Planning and Development Social sustainability Innovation management 010501 environmental sciences 01 natural sciences Competitive advantage 0502 economics and business Economics Sustainability organizations Marketing Value chain Innovation Industrial organization 0105 earth and related environmental sciences Open innovation Product innovation business.industry 05 social sciences New product development and Infrastructure SDG 9 - Industry Innovation and Infrastructure business SDG 9 - Industry 050203 business & management Finance |
| Zdroj: | Long Range Planning, 50(6), 712-725. Elsevier Ltd. |
| ISSN: | 0024-6301 |
| Popis: | Sustainability oriented innovation continues to garner increasing attention as the answer to how firms may improve environmental and/or social performance while simultaneously finding competitive advantage. Radically innovating new products and services to replace harmful market incumbents is central to this thesis, yet studies to date have found it to be a highly expensive process with high degrees of uncertainty and risk. Extant research however has largely neglected to examine the details of the actual product innovation process itself and has under appreciated the influence of corporate strategic context. Our paper addresses this gap in the literature through an in-depth case study of a sustainability oriented innovation process for a radical new product within a multinational life sciences company, DSM. Our findings identify five critical organizational practices through which strategic direction has enabled the innovation process: technology super-scouting throughout the value chain, search heuristics that favor radical sustainability solutions, integration of sustainability performance metrics in product development, championing the value chain to build demand for radical sustainability oriented product innovation, and harnessing the benefits of open innovation. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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