The impact of hard discounter presence on store satisfaction and store loyalty
| Autor: | Peter C. Verhoef, Auke Hunneman, Laurens Sloot |
|---|---|
| Přispěvatelé: | Research Programme Marketing |
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Marketing
Store satisfaction Store loyalty ATTRIBUTE-LEVEL PERFORMANCE DELIGHT 05 social sciences Advertising Share of wallet WAL-MART MODEL EMPIRICAL-ANALYSIS Store attributes 0502 economics and business ENTRY SHARE Positive relationship 050211 marketing Customer satisfaction Hard discounter Business CUSTOMER SATISFACTION 050203 business & management Retailing BEHAVIOR |
| Zdroj: | Journal of Retailing and Consumer Services, 59:102405. ELSEVIER SCI LTD Journal of Retailing and Consumer Services |
| ISSN: | 1873-1384 |
| Popis: | Hard discounters, such as Aldi and Lidl, have become more important in the last decade. Recent research suggests that the presence of a hard discounter (HD) decreases customers’ share of wallet. In this study, we aim to understand why this occurs, by considering how HD presence affects store attributes and store satisfaction. In particular, we investigate whether HD presence affects store satisfaction formation as well as the effect of store satisfaction on share of wallet. We analyze Dutch data on store attribute evaluations, store satisfaction and share of wallet. Our results show that HD presence decreases convenience evaluations of a store, satisfaction and share of wallet. Moreover, we show that the relationship between convenience and store satisfaction becomes more important when a HD is present, while we then also find a stronger positive relationship between satisfaction and share of wallet. Simulations based on our model estimations show that especially price-oriented retailers should fear decreases in share of wallet when a HD is present. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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