Determinants of eWOM on hospitality CSR issues. In Facebook we trust?
| Autor: | Ángel Herrero, Patricia Martínez, María del Mar García de los Salmones |
|---|---|
| Přispěvatelé: | Universidad de Cantabria |
| Rok vydání: | 2020 |
| Předmět: |
Facebook trust
business.industry Source credibility 05 social sciences Geography Planning and Development Context (language use) Public relations Hospitality industry Social relation Hospitality Tourism Leisure and Hospitality Management 0502 economics and business eWOM Corporate social responsibility 050211 marketing Social media business CSR Privacy concern 050212 sport leisure & tourism Consumer behaviour |
| Zdroj: | Journal of sustainable tourism, Volume 28, 2020-Issue 10 pp. Pages 1479-1497 UCrea Repositorio Abierto de la Universidad de Cantabria Universidad de Cantabria (UC) |
| ISSN: | 1747-7646 0966-9582 |
| DOI: | 10.1080/09669582.2020.1742133 |
| Popis: | Social media has emerged asa powerfuland successfultooltodisseminate information relating to corporate social responsibility (CSR) in different industries, including the hospitality context. Similarly, the media plays a major role in the domain of CSR since news media materializes corporate goals regarding CSR issues. However, no prior studies have explored the main factors that influence electronic word of mouth (eWOM) on CSR issues covered by the media through social media. This research incorporates the characteristics of information (specific) and individuals? informational predisposition (general) into an integrative model to examine the key predictors of intention to share and comment on negative CSR news covered by a specific media outlet on a particular social networking site (SNS): Facebook. To empirically test the proposed model, 208 Facebook users were surveyed in Spain. The results show that information value, Facebook trust and self-disclosure have a positive impact on eWOM intentions. It also confirmed that source credibility has a positive impact on information value. However, neither significant relationship was found between Facebook trust and privacy concerns, nor between this variable and intentions to share and comment. Finally, theoretical conclusions, managerial implications, and limitations are discussed. |
| Databáze: | OpenAIRE |
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