The future of strategy is leadership
| Autor: | Derek F. Abell |
|---|---|
| Rok vydání: | 2006 |
| Předmět: |
Marketing
Strategic planning Process management Delegation Strategy and Management media_common.quotation_subject Technology strategy Neuroleadership Servant leadership Profit impact of marketing strategy Management Strategic leadership Strategic business unit Cost leadership Leadership style Strategic management Business media_common |
| Zdroj: | Strategic Direction. 22 |
| ISSN: | 0258-0543 |
| DOI: | 10.1108/sd.2006.05622had.001 |
| Popis: | This key note address examines the future of strategic management theory and practice. Specifically, the speech proposes that six “strategic leadership” tasks will take priority: dual strategies; putting vision and mission ahead of strategy; fit between market opportunity, leadership purpose and firm resources; strategy as the hinge between the changing external world and internal company resources; competition between entire business system; and delegation of strategy making to managers below corporate and business unit levels. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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