China’s viral villages: Digital nationalism and the COVID-19 crisis on online video-sharing platform Bilibili

Autor:	Florian Schneider
Rok vydání:	2021
Předmět:	Nationalism China Video-sharing business.industry Communication media_common.quotation_subject Media studies COVID-19 Conformity Digital media Incentive Viral Village Political science Party line business Affordance Legitimacy Bilibili media_common
Zdroj:	Communication and the Public, 6(1-4), 48-66. SAGE Publications
ISSN:	2057-0481 2057-0473
DOI:	10.1177/20570473211048029
Popis:	When the COVID-19 virus broke out in China, foreign observers speculated whether the Chinese leadership was facing its ‘Chernobyl Moment’. China’s leadership, however, defied foreign expectations about its ostensibly floundering legitimacy and instead turned the crisis into a national success story. This article explores the role that digital media played in cementing this success, specifically how various actors mobilized nationalist sentiments and discourses on the online video-sharing platform Bilibili. By focusing on visual discourses, online commentaries, and the affordances of the digital platform, the article analyses the role that ‘hip’ and youthful content played in the authorities’ attempts to guiding online audiences to rally around the flag. The results of these efforts were viral villages of community sentiment that created strong incentives for conformity, and in which the official party line was able to reverberate with pop-culture memes and popular nationalism.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e31f24f2c9997ea74f6be260d4a1566c https://doi.org/10.1177/20570473211048029 Zobrazit plný text záznamu