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This article develops a new model of Web IS success that takes into account both intrinsic and extrinsic motivating factors. The proposed model begins with the Garrity and Sanders (1998) model of technologic acceptance and develops an extended nomological network of success factors that draws on motivation and flow theory. Keywords: e-commerce measurement; Internet trust; IS evaluation; measuring IS success; partial least squares; technology acceptance model An Extrinsic and Intrinsic Motivation-based Model for Measuring consumer shopping Oriented Web site success Edward J. Garrity, Canisius College, USAJoseph B. O’Donnell, Canisius College, USAYong Jin Kim, Sogang University, Korea and State University of New York at Binghamton, USAG. Lawrence Sanders, State University of New York at Buffalo, USA INtrODUctION The technology acceptance model (TAM) has been the dominant framework for explaining the acceptance and use of IT for nearly 20 years (Keil, Beranek, & Konsynski, 1995). In particular, research has found that |
