Wellness Tourism—New Challenges and Opportunities for Tourism in Salou
| Autor: | Marc Espasa Roca, Marta Gemma Nel-lo Andreu, Alba Font-Barnet |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Geography
Planning and Development TJ807-830 Management Monitoring Policy and Law Diversification (marketing strategy) TD194-195 Competitive advantage Renewable energy sources 03 medical and health sciences 0302 clinical medicine 0502 economics and business Salou wellness tourism coastal destination GE1-350 030212 general & internal medicine Marketing pandemic consequences Sustainable tourism destination management Environmental effects of industries and plants Renewable Energy Sustainability and the Environment 05 social sciences Natural resource innovative strategies Environmental sciences Sustainability Wellness tourism Business 050212 sport leisure & tourism Tourism Sports tourism |
| Zdroj: | Sustainability, Vol 13, Iss 8246, p 8246 (2021) Sustainability; Volume 13; Issue 15; Pages: 8246 |
| ISSN: | 2071-1050 |
| Popis: | Following a long history of using various strategies and policies for diversification and seasonal adjustment in the face of the challenges of achieving economic, social, and environmental sustainability, sun and beach destinations should also consider targeting the wellness tourism market as a post pandemic opportunity and long-term solution. Salou is a mature sun and beach destination in the Mediterranean, but one which, for some time, has had an increasing commitment to family and sports tourism as a result of a strategic renewal process. Now, with the impact of the coronavirus pandemic, the destination management organization is considering the evolution of the model, the internalization of sustainability as a fundamental value, and the impact of different markets. In this study, we examined the challenges the Salou Tourist Board has faced during the development of a post pandemic model for sustainable tourism and what strategies it has adopted in response. We also considered the opportunities and competitive advantages that Salou has in the field of wellness tourism. The results obtained should encourage the continuation of work that promotes the environmental axis of sustainability and adds value to the natural resources on which it depends, including the sea and the landscape, while maintaining the environmental quality of the resources. |
| Databáze: | OpenAIRE |
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