CUSTOMER BEHAVIOUR DOING ONLINE SHOPPING: LATVIA’S CASE

Autor:	Lienīte Litavniece, Daina Znotiņa
Jazyk:	angličtina
Rok vydání:	2017
Předmět:	Voice of the customer Customer retention Customer advocacy customer behaviour e-commerce logistic Customer reference program Advertising Business Conversion marketing Marketing Customer intelligence Customer to customer Consumer behaviour
Zdroj:	Environment. Technology. Resources. Proceedings of the International Scientific and Practical Conference; Vol 2 (2017): Environment. Technology. Resources. Proceedings of the 11th International Scientific and Practical Conference. Volume 2; 84-89
ISSN:	1691-5402 2256-070X
Popis:	E-commerce is important branch in economics and it is the fastest growing retail market, expected to reach more than 250 billion EUR in 2017. Sucessfull online business make impact on customer behaviour. The aim of the article is to research customer behaviour doing online shopping. This article contain the analyse of theoretical approaches to consumer behaviour and analyse of customer survey results to find out the Latvia’s customer behaviour doing online shopping .
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c55722e47125dca91b3b576127eadaa6 http://journals.rta.lv/index.php/ETR/article/view/2563 Zobrazit plný text záznamu