Open Innovation and Business Model: A Brazilian Company Case Study
| Autor: | Neuza Abudd Prado Garcia, Elzo Alves Aranha, Giselle Christina Corrêa |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2015 |
| Předmět: |
Open business model
Technology Knowledge management business.industry internal and external sources of knowledge Business model open innovation Case method open business model Order (business) Management of Technology and Innovation partnerships Value (economics) T1-995 Business Marketing Technology (General) Open innovation |
| Zdroj: | Journal of technology management & innovation v.10 n.4 2015 SciELO Chile CONICYT Chile instacron:CONICYT Journal of Technology Management & Innovation, Vol 10, Iss 4 (2015) |
| Popis: | Open Innovation is increasingly being introduced in international and national organizations for the creation of value. Open innovation is a practical tool, requiring new strategies and decisions from managers for the exploitation of innovative activities. The basic question that this study seeks to answer is linked to the practice of open innovation in connection with the open business model geared towards the creation of value in a Brazilian company. This paper aims to present a case study that illustrates how open innovation offers resources to change the open business model in order to create value for the Brazilian company. The case study method of a company in the sector of pharma-chemical products was used. The results indicate that internal sources of knowledge, external sources of knowledge and accentuate working partnerships were adopted by company as strategies to offer resources to change the open business model in order to create value. |
| Databáze: | OpenAIRE |
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