Negative campaigning and its consequences: a review and a look ahead

Autor: Martin Haselmayer
Jazyk: angličtina
Rok vydání: 2019
Předmět:
Popis: Research on negative campaigning has grown rapidly in the past decades. This article reviews the literature dealing with this campaign strategy. It discusses its definition and measurement and stresses the mismatch between the academic literature and general perceptions. It then reviews why parties and candidates choose to ‘go negative’ with a particular focus on the rationales for negative campaigning under multi-party competition. The manuscript further discusses the literature on electoral effects and broader societal consequences of negative campaigning and emphasizes issues related to data collection and research designs. The conclusion summarizes the state of the art and outlines avenues for future research. published
Databáze: OpenAIRE