Media multitasking and the role of task relevance in background advertising processing
| Autor: | Smit, E.G., Segijn, C.M., van de Giessen, W., Wottrich, V.M., Vandeberg, L., Voorveld, H.A.M., Zabkar, V., Eisend, M. |
|---|---|
| Přispěvatelé: | Persuasive Communication (ASCoR, FMG), FMG |
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: |
Multimedia
Computer science media_common.quotation_subject 05 social sciences 050801 communication & media studies Advertising computer.software_genre Advertising research Task (computing) 0508 media and communications Free recall Multiple media Reading (process) 0502 economics and business Human multitasking 050211 marketing Active listening Relevance (information retrieval) computer media_common |
| Zdroj: | Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement, 197-212 STARTPAGE=197;ENDPAGE=212;TITLE=Advances in Advertising Research VIII Advances in Advertising Research VIII ISBN: 9783658187309 |
| Popis: | People are increasingly combining multiple media simultaneously (e.g., checking Facebook while watching television, listening to the radio while reading). Simultaneously using multiple media with different screens, audio sources, and content is referred to as media multitasking (Chinchanachokchai et al., 2015; Ophir et al., 2009; Voorveld, Segijn, Ketelaar, & Smit, 2014; Voorveld & van der Goot, 2013). |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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