BUSINESS MODEL OF AMAZON INDIA – A CASE STUDY
| Autor: | Nidhi Phutela, Anubha Vashisht, Bharti Wadhwa |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
business.product_category
business.industry Amazon rainforest Launched Advertising 02 engineering and technology Small business Business model Six million 020204 information systems Internet access 0202 electrical engineering electronic engineering information engineering Regional science 020201 artificial intelligence & image processing Business Internet users China |
| Zdroj: | International Journal of Advanced Research. 5:1426-1433 |
| ISSN: | 2320-5407 |
| DOI: | 10.21474/ijar01/5200 |
| Popis: | Amazon is an American international e-commerce company. It was started by Jeffrey P. Bezos in the year 1994. And it was launched in India in June 2013. Three years back, Amazon had no infrastructure in India, and now it dominates the Indian markets. At the very start it was perception of investors that in India It will not go long like China as in the year 2004 when Amazon entered in China it hasn't seen much success there with Alibaba, its Chinese competitor, dominating the e-commerce market. After its bad run in China, Bezos is going all in for India. Fact behind formation of Amazon in India was its huge number of headcounts i.e. 1.25 billion four times as big as the U.S.’s and more than doubles Europe's. Of these, 500 million, around 35 percent, are internet users. As per researches the yearly growth rate of internet users is highest in India around six million users join every month. Researchers expect the online shopping market in India to reach $15 billion by 2016 up from only $35 million in 2014. For example small business seller or dresses in Rajasthan, currently their reach is very constrained and growth is much limited. But by participating in these market places, this small business can now reach all over India. All the marketplaces have specific services for sellers that define on boarding, verification, tools to provide insights and fulfillment services. For attracting the customer Amazon India is doing a lot for this it has enlisted mom-and-pop store owners as partners in its delivery platform. In small villages and remote areas where few people have internet access, residents can go to their local store and use the owner's internet connection to browse and select goods from online Store. |
| Databáze: | OpenAIRE |
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