Informing consumers: Protection from deceptive advertising
| Autor: | Ljiljana Stankovic, Suzana Djukic, Ana Popovic |
|---|---|
| Jazyk: | srbština |
| Rok vydání: | 2013 |
| Předmět: |
media_common.quotation_subject
deceptive advertising Legislation ComputingMilieux_LEGALASPECTSOFCOMPUTING Advertising account executive Advertising research False advertising 0502 economics and business lcsh:HF5410-5417.5 National level European Union Marketing media_common informing consumers lcsh:Marketing. Distribution of products 05 social sciences deceptive claims Advertising Deception Consumer Bill of Rights 050211 marketing Business Native advertising Serbia 050212 sport leisure & tourism consumer rights |
| Zdroj: | Marketing (2013) 44(1):13-28 Marketing (Beograd. 1991), Vol 44, Iss 1, Pp 13-28 (2013) |
| ISSN: | 0354-3471 |
| Popis: | It is widely accepted that only informed consumers are protected from potential violation of their consumer rights. Advertising represents one of the main ways of informing consumers, so it is of crutial importance for it to include adequate information that can facilitate decision making proces regarding the purchase. With aim of preventing violation of basic consumer rights, advertising is regulated by legislation, both on EU level and on national level in Republic of Serbia, and while so special attention is dedicated to defining advertising that can possibly lead to deception of consumers. Authors of this paper are focused on analysing legislation and theoretical explanations of deceptive advertising. Results of the research regarding advertising in Serbia and ability of consumers to protect themselves from deceptive advertising are presented. The main aim of the authors is to contribute to increasing level of consumers' self-protection through increasing level of their counciousness on deceptive advertising and its concequences. |
| Databáze: | OpenAIRE |
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