Antecedents of trust in the sharing economy: A systematic review
| Autor: | ter Huurne, Maarten, Ronteltap, Amber, Corten, R., Buskens, V.W., Leerstoel Buskens, Social Networks, Solidarity and Inequality |
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| Přispěvatelé: | Leerstoel Buskens, Social Networks, Solidarity and Inequality |
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: |
Knowledge management
Social Psychology media_common.quotation_subject Context (language use) E-commerce collaborative economy C2C Sharing economy 0502 economics and business Opportunism Taverne Marketing e‐commerce Applied Psychology media_common online trust business.industry 05 social sciences trust sharing economy Order (business) 050211 marketing Computational trust Business Database transaction 050203 business & management Reputation |
| Zdroj: | Journal of Consumer Behaviour, 16(6), 485-498 Journal of Consumer Behavior, 16(6), 485. Wiley |
| ISSN: | 1479-1838 |
| Popis: | Users and potential users of the sharing economy need to place a considerable amount of trust in both the person and the platform with which they are dealing. The consequences of transaction partners’ opportunism may be severe, for example damage to goods or endangered personal safety. Trust is, therefore, a key factor in overcoming uncertainty and mitigating risk. However, there is no thorough overview of how trust is developed in this context. To understand how the trust of users in the sharing economy is influenced, we performed a systematic literature review. After screening, 45 articles were included in a qualitative synthesis in which the results were grouped according to a well-established trust typology. The results show various antecedents of trust in the sharing economy (e.g. reputation, trust in the platform, and interaction experience) related to multiple entities (i.e. seller, buyer, platform, interpersonal, and transaction). Trust in this economy is often reduced to the use of reputation systems alone. However, our study suggests that trust is much more complex than that and extends beyond reputation. Furthermore, our review clearly shows that research on trust in the sharing economy is still scarce and thus more research is needed to understand how trust is established in this context. Our review is the first that brings together antecedents of trust in online peer-to-peer transactions and integrates these findings within an existing framework. Additionally, the study suggests directions for future research in order to advance the understanding of trust in the sharing economy. |
| Databáze: | OpenAIRE |
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