Addressing social barriers and closing the gender knowledge gap: exposure to road shows is associated with more knowledge and more positive beliefs, attitudes and social norms regarding exclusive breastfeeding in rural Zimbabwe
| Autor: | Noah Taruberekera, Kumbirai Chatora, Rufaro C. Madzima, Naume V. Tavengwa, Wellington Mushayi, Alison L. Jenkins, Bernard Chasekwa, Mduduzi N. N. Mbuya |
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| Rok vydání: | 2011 |
| Předmět: |
Adult
Male Zimbabwe Health Knowledge Attitudes Practice Population Breastfeeding Mothers HIV Infections law.invention Condoms Fathers Condom law Medicine Humans education Health Education education.field_of_study Nutrition and Dietetics business.industry Social perception Public Health Environmental and Occupational Health Infant Newborn Obstetrics and Gynecology Infant Original Articles Social marketing Community-Institutional Relations Breast Feeding Social Perception Pediatrics Perinatology and Child Health Educational Status Health education Female Rural area business Breast feeding Social psychology Demography |
| Zdroj: | Matern Child Nutr |
| ISSN: | 1740-8709 |
| Popis: | Exclusive breastfeeding (EBF) is rarely practiced despite its significant child survival benefits. A key constraint to increasing EBF rates in Zimbabwe and most of the developing world is that key decision makers (fathers/partners and other family members) are often poorly informed about EBF and do not attend antenatal clinics where health information is routinely provided. Informed by formative research, a district‐wide campaign was conducted in rural Zimbabwe to encourage EBF and expressing and heat treating (EHT) breast milk as a means to maintain EBF. The campaign combined traditional strategies of education, counselling and outreach through health service delivery with a novel road show ‘edutainment’ intervention to reach men and other community members. A post campaign evaluation measured the association of road show exposure with 20 knowledge items and summative scores of social norms, beliefs and attitudes obtained through exploratory factor analysis. In adjusted models, road show exposure was associated with correct EBF knowledge (β = 1.0, 0.001), EHT knowledge (β = 1.3, P |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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