What Stirs Consumers to Purchase Carbon-Friendly Food? Investigating the Motivational and Emotional Aspects in Three Studies
| Autor: | Elfriede Penz, Eva Hofmann |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
502020 Market research
502019 Marketing 030309 nutrition & dietetics Geography Planning and Development Control (management) Food consumption TJ807-830 Legislation carbon-friendly food theory of planned behavior emotions Management Monitoring Policy and Law TD194-195 Renewable energy sources 501015 Organisationspsychologie 03 medical and health sciences 0502 economics and business GE1-350 Marketing 0303 health sciences Environmental effects of industries and plants Renewable Energy Sustainability and the Environment Qualitative interviews 501003 Occupational psychology 05 social sciences Theory of planned behavior 501015 Organisational psychology Variety (cybernetics) 501003 Arbeitspsychologie Environmental sciences Order (business) Interview study 502020 Marktforschung 050211 marketing Psychology |
| Zdroj: | Sustainability Volume 13 Issue 15 Sustainability, Vol 13, Iss 8377, p 8377 (2021) |
| ISSN: | 2071-1050 |
| DOI: | 10.3390/su13158377 |
| Popis: | As part of diminishing climate change, food consumption needs to be addressed to reduce greenhouse gases. In order to change food consumption habits to carbon-friendly eating patterns, consumers may be targeted by information campaigns and legal regulation. The current paper studies consumers’ diets and food purchase behavior. In particular, it aims to understand consumers’ motivational and emotional aspects that influence their behavior. Study 1, an interview study, aims to understand the development of and motivations for climate-friendly nutrition. Identifying eco-friendly motives also revealed that emotions seem to play an important role in nutrition and the purchase of climate-friendly products. Study 2 aims at identifying consumers’ positive and negative emotions when it comes to consuming carbon-friendly food. Again, qualitative interviews revealed a variety of positive and negative emotions. Study 3 quantitatively tested the theory of planned behavior, including positive and negative emotions and predicted carbon-friendly food purchases. The results show that attitudes, perceived behavioral control and positive emotions predict carbon-friendly food purchases. Derived from these findings, recommendations for information campaigns and legislation to foster carbon-friendly food purchases are presented. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|