A digital response system to mitigate overtourism. The case of Dubrovnik
Autor: | Nicola Camatti, Dario Bertocchi, Jan van der Borg, Hrvoje Carić |
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Jazyk: | angličtina |
Rok vydání: | 2020 |
Předmět: |
demarketing
Settore M-GGR/02 - Geografia Economico-Politica Operations research Computer science overtourism Settore SECS-P/06 - Economia Applicata Settore ICAR/21 - Urbanistica Phenomenon 0502 economics and business Carrying capacity sustainable tourism app Marketing e-marketing tourism carrying capacity 05 social sciences Overtourism Dubrovnik digital solution linear programming goal mobile technology Settore SECS-P/08 - Economia e Gestione delle Imprese Order (business) Tourism Leisure and Hospitality Management 050211 marketing 050212 sport leisure & tourism Tourism Response system |
Zdroj: | Journal of Travel & Tourism Marketing |
DOI: | 10.1080/10548408.2020.1828230 |
Popis: | In order to design effective responses to the complex phenomenon of overtourism, the tourism carrying capacity (TCC) of a destination is an essential reference point. This paper provides in-depth analysis of this correlation through the case study of Dubrovnik. The study applies a TCC calcula- tion model that is able to quantitatively include the main effects of overtourism. The paper illustrates how these results can be used to automate specific decongestion policies by concep- tualising a digital response system for real-time intervention to mitigate the undesirable effects of overtourism. ispartof: Journal Of Travel & Tourism Marketing vol:37 issue:8-9 pages:887-901 status: published |
Databáze: | OpenAIRE |
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