Supplemental Nutrition Assistance Program (SNAP)-Authorized Retailers’ Perceived Costs to Use Behavioral Economic Strategies to Encourage Healthy Product Sales
| Autor: | Vivica I. Kraak, Susan Chen, Samantha M. Harden, Sarah Misyak, Elena Serrano, George C. Davis, Bailey Houghtaling |
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| Rok vydání: | 2020 |
| Předmět: |
0301 basic medicine
Medicine (miscellaneous) Supplemental Nutrition Assistance Program Food Supply Food retailer 03 medical and health sciences 0302 clinical medicine Humans 030212 general & internal medicine Product (category theory) Supermarkets Marketing ComputingMethodologies_COMPUTERGRAPHICS Perceived cost 030109 nutrition & dietetics Ecology Economics Behavioral General Medicine Consumer Behavior Marketing mix Choice architecture Costs and Cost Analysis Food Assistance Business Diet Healthy Food Science |
| Zdroj: | Ecology of Food and Nutrition. 60:212-224 |
| ISSN: | 1543-5237 0367-0244 |
| Popis: | SNAP-authorized retailers could use marketing-mix and choice-architecture (MMCA) strategies to improve SNAP purchases, but associated costs are unknown. Perceived cost and inconvenience to implement eight MMCA strategies were assessed among 29 U.S. retailers. Differences in perspective were explored (owners vs. managers, corporate vs. independent retailers, and by format). Place changes (e.g., added refrigeration) were perceived more costly and prompting (e.g., shelf labeling) less costly. Managers rated the perceived inconvenience to make proximity changes higher than owners (3.78 ± 1.4 and 2.33 ± 1.2, respectively) ( |
| Databáze: | OpenAIRE |
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